Dear Valued Beauty Professional,
Since MBIE issued the following notification on delivery of non-essential products, distributors are behaving as though it is business as usual.
It is not.
I have been fielding complaint calls all day around distributors sending out orders and flouting the very rules that MBIE have asked us to observe. So, I am now re-clarifying and posting the information and highlighting the important parts, so everyone understands.
I know we are all itching to get our businesses moving again but at what cost.
As a nation we need to be mindful of everyone and think of the big picture. We need to be
thoughtful, considerate and stick to the plan and get this virus eliminated. If not, we will never get out of lockdown and where will that leave us.
The notification from MBIE allowing the delivery of beauty products does not mean business as usual.
Discretion around what products considered to be essential is important.
If you have a client with a deteriorating skin condition which can only be improved or maintained by using your product, then it is essential for her to get it. This takes you from a non-essential provider to an essential provider because that particular client needs that particular product for her health and well-being.
Any other deliveries are non-essential and should not be sent out.
- You must have a plan of collection of that product which does not involve human contact.
- You must be registered with MBIE and hold a Business Number before you can courier any products.
- Please have written instructions for the client on how to receive their products.
- When the client receives their product, remove packaging material outside their house and place packaging in their recycle bin.
- Wipe all products with antibacterial/alcohol wipes and store. Spray all contact surfaces with disinfectant, wait for solution to dissolve virus cell wall [ “approx.” 10 mins], wipe over with antibacterial/alcohol wipes.
- Wash hands in hot soapy water and hand sanitiser.
We need to shut this virus down as soon as possible and this means everyone must take responsibility. The sooner we eradicate this virus the sooner we can get back to normal.
If it isn’t essential for people to have these products don’t send it. Personally, I don’t think the beauty profession will be allowed to re-open until alert 1 or 2. We’ll just have to wait and see.
Many thanks to the distributors who are observing the guidelines and have made a conscientious decision not to distribute. Thank You!
If you have any queries about what an essential service is and if it applies to your
business sector, you can call 0800 22 66 57 or email firstname.lastname@example.org for
advice regarding your specific business.
Latest on Approval for Non-Essential Item Distribution from MBIE
Businesses are able to sell essential non-food consumer products, provided they do so in a way that protects the public and minimises the risk of COVID-19 spreading.
In order to provide essential non-food consumer products, businesses must
comply with the following conditions:
1. Orders must be taken online or by phone only. Storefronts must not be open, and the public should not be able to visit stores to select or collect goods.
2. Orders must be for only essential non-food consumer products.
3. In fulfilling orders, businesses must take all appropriate public health measures (e.g. physical distancing, hygiene basics, appropriate personal protective equipment for staff).
Orders must be home delivered in a contactless way (i.e. there is no physical interaction between the deliverer and customer).
4. The business must inform MBIE of its intention to offer essential non-food products for sale and provide a list of the products they intend to offer. (See below for more information on how to do this.)
If businesses cannot meet any of the above conditions, they should not offer to sell essential goods while the country is at Alert Level 4.
This gives households access to necessities to safely isolate, stay connected, and to work or study from home during a period of Alert Level 4 restrictions. Allowing the purchase of essential products only minimises the risk to public health by reducing pressure on the distribution system and reducing movement and physical interaction between people.
Service providers who repair or install essential goods may continue to operate where repair or installation is necessary to keeping an essential good operating. Consumers can make a decision about when it is appropriate to engage a repairer or seek a replacement.
It is difficult to be prescriptive about what an essential product is. We expect that essential goods cover those products that keep people warm, replace key household appliances, and maintain people’s health. They may include for example blankets, heaters, kitchenware and appliances, white-ware, computer equipment, and mobile phones.
Businesses will need to form a judgment as to which of their products are genuinely essential. We expect businesses and households to act responsibly when they decide what these essential goods might be.
New Zealanders are relying on each other to keep everyone safe and stop the spread of COVID-19. We expect businesses to minimise their product offerings and households to only order goods that are absolutely necessary . If businesses are too generous in their interpretation of what is essential or flout these rules, Government will take further action.
MBIE must be notified before you commence selling essential non-food products.
Businesses operating online, by phone, or via other contactless means are not visible in the same way as a shop on the street. To have visibility of the extent of activity, MBIE is asking businesses to let it know they are operating and what essential products they are offering.
MBIE has established a register to collect this information. To register, go to Business Connect(external link).
There’s a couple of things you’ll need to complete your registration:
- RealMe(external link)™ login
- New Zealand Business Number (NZBN)(external link) for your business.
We recognise it may take some time for businesses to amend their systems in order to comply with these conditions, so we ask the public to be patient.
Information on Essential Services is being regularly updated on this page.
Kind Regards and Happy Easter,